kerygmasocial.com

Fix Path™

1. 1. Website has no email capture

   Most first-time visitors will not buy immediately. Without capture, you cannot nurture or retarget them.

   Fix Path™: Add a lead magnet and newsletter or demo signup with a clear email field above or beside the primary offer.

2. 2. Contact details are hard to find

   Reachability is a trust proxy—especially for local and service businesses.

   Fix Path™: Expose email, phone, or a clear contact CTA in the header and footer.

3. 3. Missing comparison / alternatives content

   Buyers researching “X vs Y” and alternatives often convert at high intent—and currently find competitors instead.

   Fix Path™: Publish comparison and “alternatives to …” pages that honestly position your offer against common substitutes.

4. 4. Performance friction may slow the conversion path

   Slow or heavy pages increase bounce before users reach your CTA.

   Fix Path™: Prioritize LCP assets, defer non-critical scripts, and compress oversized images.

5. 5. Case studies are missing or not surfaced

   Case studies translate claims into outcomes—critical for B2B and high-ticket decisions.

   Fix Path™: Create 2–3 case studies with problem → approach → measurable result, and link them from this page.

6. 6. Reviews are not marked up with schema

   Review schema helps search and AI systems verify rating claims.

   Fix Path™: Add AggregateRating / Review schema for verifiable ratings you display.