criticalcheckoutopen
Guest checkout friction on mobile
Mobile sessions abandon at account-creation step 2.4× more than desktop. Guest path is buried below social login.
Fix: Surface guest checkout as the primary CTA and defer account creation until post-purchase.
highpricingopen
Annual plan under-emphasized
Only 11% of pricing page visitors toggle to annual. Competitors convert 28–34% with clearer savings framing.
Fix: Default to annual billing with a savings badge and monthly as secondary toggle.
highconversionin progress
Hero CTA mismatch with intent
High-intent search traffic lands on a brand story hero. Primary CTA (“Learn more”) underperforms “Start free trial” by 41%.
Fix: Route paid and branded search to a conversion-focused hero with trial CTA.
mediumretentionopen
Onboarding drop after day 3
42% of new accounts never complete the second activation milestone. Empty-state guidance is sparse.
Fix: Add a 3-step activation checklist with progress nudges over the first week.